client: Virginia Lottery

spots:

"Extra Chances – Guy"

"Extra Chances – Girl"

 

The Virginia Lottery has a huge opportunity that few have heard about. Scratcher tickets with their Extra Chances promotion give you another chance to win on your losing tickets. The problem is that nobody knows to scratch the little green logo on their ticket. People are throwing away their extra chance at cash prizes.

 

These spots raise awareness of Extra Chances by taking you on the emotional journey of playing an Extra Chances Scratcher.