client: Triple Crown Horse Feed
Triple Crown's nutrition is superior to their competition. Only their whimsical, punny advertising didn't put them in that category. We rebranded. Their new serious, powerful look and feel and their cocky tone sets them apart.
The print campaign "What's Behind the Crown,"releases Triple Crown's new rotating tagline, which is different on each piece of communication. The more a consumer experiences the Triple Crown brand, the more they understand what Triple Crown truly stands for.