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client: The Sprout School

project: Naming, Branding and Logo Design


The YWCA of Richmond needed to brand their completely new preschool program located inside the Children's Museum of Richmond. Their reggio-inspired curriculum focused on learning through natural, child-led exploration. And their brand essence needed to feel natural, organic, flexible and playful while maintaining a solid, credible foundation. The result? The Sprout School.

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