client: VCU School of Business
project: School Branding
The School of Business needed a new identity to be released along with the opening of the school's brand new building, Snead Hall. An extensive identity system and collateral package was created along with a 40-page graphic standards manual.
client: ChildFund International
project: Invest Campaign
ChildFund International faced a significant drop in donations. Their bread and butter donors are aging out and a new generation of donors - millennials - are donating, just not to ChildFund. Research shows that millennials like to donate to causes where they can see a bigger opportunity. This multi-channel campaign worked from the strategy of not just giving, but "investing." Investing in the world's youth today, no matter where they live, will give us all a better tomorrow.
poster / out of home
digital ads
graphic standards
logotype
direct mail
client: Bassett Furniture
project: Branding Campaign
Bassett furniture is pretty. Bassett furniture that helps make a home a home, is beautiful. This campaign celebrates life and what it truly means to be home.
client: Bassett Furniture
project: Summer Home Sale Retail Campaign
28-page direct mail
website slider and email
client: Richmond International Raceway
project: Consumer Engagement Campaign
With short track access, great special events and personalized fan/driver communication, RIR gets you as close as you can get to your favorite driver. This poster campaign pushes that idea by showing details you wouldn't see if you weren't close.
poster campaign
client: Adolf Jewelers
project: Branding Outdoor
How does one little jewelry store cut through the competitor clutter to draw your attention?
With attitude and a couple of really simple messages.
reflective airport signage
out of home
Welcome, Phil. Below you'll find additional campaigns to give you a better feel for my work. Not knowing what exactly you'd like to see, I went with the "anything but TV" approach. I've included everything from conceptual pieces to retail campaigns, but if there's something you're not seeing, let me know. Enjoy!
client: nTelos Wireless
project: Portsmouth Pavilion Graphics
venue signage
lightpole banners
backlit displays
client: Southern States
project: World Equestrian Games Booth Concept
The FEI World Equestrian Games are the major international championships for equestrianism. The games are held every four years, and their location rotates to different parts of the world each time. In 2010, the Games were held in Lexington, Kentucky. 57 countries were represented by 800 people and their horses. The Southern States booth space needed to communicate the Southern States brand experience to the equestrian world, while Southern States employees educated riders about products and feeds.
booth concept
southern states brand ambassador booth uniform
burlap bag giveaway held feed samples and collateral