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client: VCU School of Business

project: School Branding

 

The School of Business needed a new identity to be released along with the opening of the school's brand new building, Snead Hall. An extensive identity system and collateral package was created along with a 40-page graphic standards manual.

client: ChildFund International

project: Invest Campaign

 

ChildFund International faced a significant drop in donations. Their bread and butter donors are aging out and a new generation of donors - millennials - are donating, just not to ChildFund. Research shows that millennials like to donate to causes where they can see a bigger opportunity. This multi-channel campaign worked from the strategy of not just giving, but "investing." Investing in the world's youth today, no matter where they live, will give us all a better tomorrow.

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poster / out of home

print

digital ads

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graphic standards

logotype

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direct mail

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print

client: Bassett Furniture

project: Branding Campaign

 

Bassett furniture is pretty. Bassett furniture that helps make a home a home, is beautiful. This campaign celebrates life and what it truly means to be home.

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client: Bassett Furniture

project: Summer Home Sale Retail Campaign

28-page direct mail

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website slider and email

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client: Richmond International Raceway

project: Consumer Engagement Campaign

 

With short track access, great special events and personalized fan/driver communication, RIR gets you as close as you can get to your favorite driver. This poster campaign pushes that idea by showing details you wouldn't see if you weren't close.

poster campaign

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client: Adolf Jewelers

project: Branding Outdoor

 

How does one little jewelry store cut through the competitor clutter to draw your attention?

With attitude and a couple of really simple messages.

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reflective airport signage

out of home

Welcome, Phil. Below you'll find additional campaigns to give you a better feel for my work. Not knowing what exactly you'd like to see, I went with the "anything but TV" approach. I've included everything from conceptual pieces to retail campaigns, but if there's something you're not seeing, let me know. Enjoy!
Please let me know if you have any questions.
sarahgduke@gmail.com
804.314.8856

client: nTelos Wireless

project: Portsmouth Pavilion Graphics

venue signage

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lightpole banners

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backlit displays

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client: Southern States

project: World Equestrian Games Booth Concept

The FEI World Equestrian Games are the major international championships for equestrianism. The games are held every four years, and their location rotates to different parts of the world each time. In 2010, the Games were held in Lexington, Kentucky. 57 countries were represented by 800 people and their horses. The Southern States booth space needed to communicate the Southern States brand experience to the equestrian world, while Southern States employees educated riders about products and feeds.

booth concept

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southern states brand ambassador booth uniform

burlap bag giveaway held feed samples and collateral