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client: Adolf Jewelers

project: #DoItInRVA Anniversary Campaign


How does a tiny jewelry store stand out from a big box store that has recently moved into the area? By being the little guy. And loving it. For 55 years, Adolf Jewelers has been part of the fabric of the Richmond area. And to celebrate their anniversary, it’s honoring what’s kept them going all this time – local Richmond love. The campaign playfully suggests places and ways to propose by urging Richmonders to keep it local with #DoItInRVA. It's a year long campaign that just kicked off. There's more to come.


A local store with the guts to stand out? Love.

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